Here at NextTech we live and die with Clicky Web Analytics, day in day out. It provides flexible and powerful analytics that we use to segment out readers, find wholes, and focus content. More simply, it makes us better bloggers. But while Clicky is the best of the traditional analytics platforms, what about taking analytics from its realtime perch to the social world? What would that look like, and what purpose would it serve?
Analytics suites tend to track users, domains, and the like. The top tier all do this well, even though some recent competitors seem to struggle with basic visitor accounting. I have a vision for the next step. Here at NextTech, parents company of Tech and SocialGeist might build this, so I will spare the nitty details, but an overview is still interesting. Imagine you blog. You have several authors, and people at the team sometimes submit a story of two from the site to social news sites. But, more often than not, someone else does it. A reader, usually, perhaps a friend who was feeling bored. Whomever, the stories from your blog are submitted.
How the hell do you track them? Aside from trying to …